They say "X" marks the spot but "X" also marks the starting point of change. Multi-talented British-American rapper .idk. partnered with Lids HD to create his very own New Era collection dedicated to power, strength, resilience and change.

Each 59FIFTY fitted tells a story; a custom "Free Coast" side patch represents a world created to bring awareness to Cape Coast, Ghana, and Freetown, Sierra Leone by combining both flags and their historic components to create one movement.